Analytics & Optimization
We use the Google suite of products to track behaviour on your website and determine where visitors are “falling off”. Armed with Analytics we can then provide recommendations to improve conversions.
The Google Suite
We set up the Analytics property to track data from the website.
GTM allows us to quickly add marketing tags to the website or app without having to modify code. This keeps the tracking away from the codebase.
We have found the best way for our customers to visualize the effectiveness of the website is through a real-time dashboard set up using Data Studio.