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Analytics and Optimization - Charlene's Web

Analytics & Optimization

We use the Google suite of products to track behaviour on your  website and determine where visitors are “falling off”. Armed with Analytics we can then provide recommendations to improve conversions. 

The Google Suite

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Analytics

We set up the Analytics property to track data from the website.

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Tag Manager

GTM allows us to quickly add marketing tags to the website or app without having to modify code. This keeps the tracking away from the codebase.

Data Studio

We have found the best way for our customers to visualize the effectiveness of the website is through a real-time dashboard set up using Data Studio.